[catalyst] – A nascent media company at the intersection of creativity, branding, and social change. The company partners with purpose-driven brands to inspire and engage a passionate audience, and join forces with groups and organizations who create positive social impact.
Joaquin Lujan, 3rd generation cannabis grower, is fighting to overcome past injustices and to destigmatize a burgeoning industry – as an entrepreneur, activist, and family man.
Video story created and produced for the CTLST* Cannabis Issue